XPAND Blog

Advertisement, Marketing Chris Poe Advertisement, Marketing Chris Poe

Retargeting Ads 101: How to Win Back Interested Leads

You know that feeling when someone visits your site, clicks around, seems so close to converting—and then disappears? Retargeting ads are your second chance. In today’s crowded digital landscape, most users won’t convert the first time they encounter your brand. But that doesn’t mean the opportunity is lost. Retargeting helps you stay top-of-mind, re-engage warm leads, and guide them back toward action.

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