Our Process

We start with an initial meeting  aimed to thoroughly understand your project needs. We’ll interview you to learn about your brand vision, target audience, goals and existing challenges. Through collaboration, we’ll identify key design elements and marketing strategies to ensure alignment on objectives and expectations for your project.

Next, we’ll begin curating a strategy through careful research and planning, in order to align the goals and objectives set forth in the initial collaborative meeting. We’ll analyze all pertinent data and logistics  surrounding your project in order to best structure the framework and roadmap to completion. This helps to ensure all creative efforts are purposeful and effective.

In this step, we internally coordinate to ensure seamless collaboration among our teams at XPAND Creative Co. We’ll assign roles, set timelines, facilitate communication between designers, marketers and project managers. Regular check-ins and updates are also scheduled to maintain alignment and smooth workflow. 

Next, our teams begin creating, transforming strategy into tangible outputs. Designers create visuals, developers build functional elements, copywriters curate language. This phase of design and development balances creativity and technical precision to bring concepts to life.

In the phase, we review all deliverables to confirm quality of work and alignment with your expectations. We check for consistency, functionality and brand alignment. This step ensures that the project is polished and ready for final approval.

The consent step is all about your review and approval of all deliverables. We’ll gather feedback, address any concerns and make necessary adjustments to your project. This step ensures satisfaction and alignment with your vision. Once you approve, the project is considered “cleared” for completion.

In this step, we’ll deliver, launch or publish (whichever is applicable) the finalized project. Websites go live, campaigns are deployed, materials are printed. We’ll ensure proper implementation, monitoring for any issues. This phase marks the official rollout and the beginning of performance tracking.

Finally, we’ll measure the success of your project against key metrics like engagement, conversion rates or ROI. Data is gathered and analyzed to assess performance and insights are used to consult on how to optimize future efforts. This step ensures opportunity for continuous improvement and your satisfaction. In the event your project doesn’t require data analysis and reporting, we’ll simply check in to see how you’re doing and confirm your satisfaction with our work.