If you’ve ever heard someone say “Email is dead,” they probably weren’t sending the right emails. The truth? Email marketing remains one of the highest ROI channels for small and growing businesses — delivering an average of $36 for every $1 spent. But here’s the catch: it only works if you know how to build emails that feel human, relevant, and genuinely valuable.

While many of us do our communicating through text and social media now, emails are still a great source for companies to stay connected with their audience and engage future leads.